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☆ History is repeating itself as MrBeast and T-series battle for YouTube's top spot
▼ + stars: | 2024-04-24 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

MrBeast is set to surpass T-Series as YouTube's top channel. Kjellberg was in the midst of a battle for YouTube's number one spot because another channel — the Indian music label T-Series — was closing in. Now, for MrBeast, history is repeating itself, except this time, he is the one closing in on YouTube's biggest channel, T-Series, And it looks like he's soon going to win the top spot. Amid an expected mass exodus from the platform, a win for independent creators could have a positive ripple effect. "This breakthrough will show independent creators that they can be more successful than large corporations," she said.

Persons: —, MrBeast, YouTuber Felix Kjellberg, Kjellberg, he's, Donaldson, Jimmy Donaldson, He's, Gabe Gordon, Donaldson wasn't, Gordon, Donaldson hasn't, Moon, Katya Varbanova, Varbanova Organizations: Service, YouTube, YouTube's, Kjellberg, Reach Agency Locations: Burger

☆ People online took less than 24 hours to find a man accused of ghosting his pregnant wife. The law seems to be on their side.
▼ + stars: | 2024-04-10 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +6 min

Read previewIt's been a big week for internet sleuths, who took less than 24 hours to find a man who apparently ghosted his family. On April 7, an X post went viral, containing screenshots of a Facebook post by a woman named Ashley McGuire. McGuire determined that Withers was "unreachable," but it took less than a day for the internet to uncover where he had been. AdvertisementIn a follow-up post, McGuire said she wished Withers no "ill will." Andrew Zashin, a professor of law at Case Western Reserve University and co-managing partner of Zashin Law, where he practices family law, told BI there are distinctions between the stories of Murrey and Withers.

Persons: —, Ashley McGuire, McGuire, Charles Withers, Withers, I'm, TMZ Withers, Caleb, Katya Varbanova, Varbanova, Stewart Lucas Murrey, Gregory Keosian, Vanessa Valdez, Andrew Zashin, Murrey, Zashin, That's Organizations: Service, Business, Facebook, Los Angeles Superior, Case Western Reserve University, Zashin Locations: Dallas , Texas, New York City, Illinois, Chicago

☆ The mixed response to Jojo Siwa's rebrand shows just how hard it is for child stars to stay relevant
▼ + stars: | 2024-04-05 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

Child stars always struggleIt's proven to be challenging for any child star to transition to mainstream entertainment. "Child stars often build a brand around their youthful persona," he said. "Child stars may find themselves typecast into specific roles or genres, making it difficult for the industry and audience to see them in a new light." Advertisement"I feel like a lot of child stars started as a character then they grew into an adult as themselves," she said. "I think she's smart enough, and she will probably realize, OK, I might need to do something creative now," she said.

Persons: —, JoJo Siwa, Gene Simmons, Siwa, JoJo, It's, Miley Cyrus, it's, David Olusegun, Danny Moloshok, She's, she's, Katya Varbanova, Varbanova, I've, Cyrus, Hannah Montana, I'm Organizations: Service, Business, Nickelodeon, Disney, Creative Control Ventures, Reuters Siwa, YouTube, Forbes, Olusegun, BI Locations: Siwa

☆ Even MrBeast doesn't think everyone is cut out to be a content creator
▼ + stars: | 2024-03-18 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

MrBeast said it's not smart to drop out of school or quit a job to create content full-time. AdvertisementMrBeast doesn't think just anyone has what it takes to be a content creator. AdvertisementSophie Bishop, an associate professor at the media and communications school at Britain's University of Leeds, told BI that content creators must also contend with having no employment benefits like holiday pay or maternity leave. For example, while it's a perfectly good strategy to be influenced by Donaldson, there will never be another creator who is the same as MrBeast. AdvertisementInstead, she tells people what not to do and seeks to be honest about "the things we think are tacky, overpriced, and boring."

Persons: MrBeast, he's, —, Jimmy Donaldson, Donaldson, He's, Katya Varbanova, Varbanova, it's, isn't, Burger, Sophie Bishop, Bishop, Jessica Dante, Dante Organizations: Service, YouTube, Britain's University of Leeds, Love Locations: London

☆ A TikTok-famous hairstylist went viral for fixing bad dye jobs for free. It soon backfired.
▼ + stars: | 2024-03-15 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +8 min

Lewis, who has 1.4 million followers on TikTok, told Business Insider he enjoys having the "opportunity to positively impact how someone feels about themselves." Lewis said in the video they kept the length the same, rather than putting in extensions and suggested that was what Madison wanted. But things soured when Lewis responded to some comments under the video, saying they were "disappointed" and "underwhelming." Lewis told BI this was the first time he heard Madison wasn't entirely happy with her hair. In a follow-up video, Madison said she felt "used" by Lewis because he would make so much money from the TikToks she featured in.

Persons: —, Alfredo Lewis, influencer, Lewis, TikTok, Philip Wolff —, Samantha Zink, Zink, Taylor Madison, Madison's TikTok, Madison, Lewis couldn't, I've, Madison wasn't, it's, @taylormadisonofficial, Taylor 💜, orth, ake, ike, rama, ines, etween, ove Organizations: Service, Business, LA —, Zink Talent, Madison, ust Locations: LA, Madison's, Minnesota

☆ Gen Zers want you to know they are sick of extravagant influencer brand trips
▼ + stars: | 2024-03-06 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

Gen Z is growing disinterested in the extravagant brand trips influencers are sent on. The generation that has grown up with social media says the lavish lifestyles of the internet's rich and famous no longer thrill them. Tarte brand trips are famed in the influencer worldFor years, brand trips have been a way to solidify a company's name among the young people who watch YouTube and scroll TikTok and Instagram. Varbanova said there are some young people — mostly millennials and DINKs — who still see over-the-top, out-of-touch brand trips as aspirational. If Gen Z's spending money is the goal, brand trips are missing the mark.

Persons: influencers, Katya Varbanova, Maureen Kelly, Tarte, Bora, Shein, Tahrea Sherman, Sherman, Phil Treagus, Evans, Influencers, Varbanova, It's, DINKs —, Rather, she'd Organizations: Service, YouTube, Walmart, Giraffe Social Media, BI Locations: Bora Bora, China

☆ MrBeast has grown up. He thinks his YouTube videos should too.
▼ + stars: | 2024-03-04 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

In his latest post on X, the YouTube megastar said wants to leave frantic, energetic personas in his videos behind. "This past year I've slowed down our videos, focused on storytelling, let scenes breathe, yelled less, more personality, longer videos, etc. The formula for YouTube successMrBeast, whose real name is Jimmy Donaldson, has 242 million subscribers on YouTube, and his numbers are still growing rapidly. In his videos, Donaldson shreds Lamborghinis, gives away massive amounts of cash, and performs ambitious, over-the-top stunts like recreating the Netflix phenomenon "Squid Game." This past year i’ve slowed down our videos, focused on story telling, let scenes breathe, yelled less, more personality, longer videos, etc.

Persons: —, YouTube megastar, Jimmy Donaldson, he's, Donaldson, He's, ince, lew, alkan Organizations: Service, YouTube, Business, uts, ust

☆ 'Trad wives' have blown up online since Roe v. Wade was overturned, but that's only half the story
▼ + stars: | 2024-02-25 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +10 min

Read previewTikTok has a question: Have trad wives gotten more popular since Roe v. Wade was overturned? Nara Smith, the second most popular trad wife account, has gained 2.2 million followers since she set her account up in September 2022. Williams told BI she thinks people are fascinated by traditional wife content because it is "nostalgic," "wholesome, and fulfilling." Williams said she's not surprised trad wife content has picked up since Roe v. Wade was overturned. "You get to choose what makes you happy, and no woman should be forced to be a trad wife, and no woman should be forced to not be a trad wife."

Persons: —, Roe, Wade, Caroline Burke, Hannah Neeleman, Burke, Estee Williams, Gwen, Rachel Joy, Neeleman, Nara Smith, Smith, Williams, she's, David Neeleman, Tyler Bender, Bender, Katya Varbanova, Varbanova, I'm, doesn't, Bettie Organizations: Service, Business, Fox News, Fox Locations: Utah, United States, TikTok

☆ I made $1.4 million in revenue selling Canva templates. Here's how I scaled my business in less than 3 years.
▼ + stars: | 2022-07-15 | by ( Kimanzi Constable | ) www.businessinsider.com time to read: +8 min

Here's how she started selling Canva templates for viral content, as told to Kimanzi Constable. I decided to presell my Canva templates to ensure it was a viable product. Before creating any templates, I asked my followers whether they'd buy a pack of 100 templates to help them create viral business content. I created the first iteration of the Viral Content Templates alongside Jamie. Since the templates launched in December 2019, my template business has brought in $1.4 million in revenue and continues to grow.

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